Melanie Donahoo
To play the “Will it Fit?” game, people had to find a designated room in each of the ten model homes in the new Fieldstone Homes community. They would then punch the correct answer on their card. (Hint: The answer was always “Yes.”) Once a card was completed, it could be turned in to a sales associate to be entered in a grand prize drawing.
I developed the "Will it Fit?" game for the grand opening of a Fieldstone Homes community and oversaw its implementation, including event signage and collateral and pre-event media placement. The game was designed to showcase the spacious interiors of the Fieldstone Homes and get people to visit each one. It generated a great deal of traffic for the community grand opening and a lot of leads for the sales team.