Resumé
Profile
I’ve spent more than 15 years finding creative ways to communicate messages that establish brands and drive sales. I’ve worked on both the managerial and creative sides of the marketing and advertising industry, but no matter my job title, I’ve always found opportunities to put my strong writing skills to use. This works perfectly, since I love creating clever content and discovering unique and impactful ways to reach people and increase awareness.
New York City has been my home for ten years. While living here, I’ve spent six years side hustling as a preschool teacher using a curriculum I developed. For eight years I’ve worked as a part-time nanny and house manager. During my time here I also discovered a passion for fitness and became nationally certified as a personal trainer. My experiences, education, work training, and even my hobbies, have all enhanced my communication skills, creativity, and ability to think quickly and pivot when faced with unexpected situations.
Qualifications
Account and Project Management • Copywriting and Content Generation • Influencer Marketing Campaign Management • Written and Verbal Communication • Original Concept Development • Social Media Strategy and Management • Event Planning and Facilitation • SEO Research and Integration • Graphic Production
Work Experience
2016-Present
- Manage influencer marketing campaigns by acting as a liaison between the client and influencers, including identifying and pitching influencers, onboarding, influencer/client communications, distribution of creative briefs and campaign assets, and ensuring campaign requirements are met
- Utilize various online tools to perform SEO keyword research
- Write SEO rich blog posts for TodaysMama.com and various client websites and blogs
- Create content including website copy, blog posts, social media posts, and video scripts
- Help develop client marketing and promotion strategies
2012-Present
- Utilize networking and outreach efforts to acquire new clients
- Conduct in-depth client interviews which are used to develop marketing strategies and plans
- Write and edit original copy for client websites, marketing videos, sales pages, emails, surveys, blog posts, presentations, brochures, and more
- Create and implement marketing and promotional campaigns
- Maintain constant and open communication with clients
2012-2013
- Planned, promoted, and facilitated monthly blogger education workshops
- Acquired sponsors through networking with local businesses and agencies
- Facilitated connections between businesses and bloggers
- Sold the company to a larger influencer outreach firm
2009-2012
- Managed multiple accounts, interfaced with clients, and worked closely with designers and programmers to develop and implement projects
- Tracked resources and deadlines to ensure on-time/on-budget delivery
- Developed and delivered presentations to individuals and organizations
- Planned and conducted client and market research
- Launched, contributed to, and managed the agency blog and blogger team
- Helped lead client acquisition efforts that landed well over half a million dollars in new business
- Wrote copy for proposals, websites, one-sheets, manuals, presentations, banners, and brochures
2005-2008
- Developed creative copy for 10 promotional catalogs a year with a circulation of 600,000 each
- Coordinated with internal/external stakeholders and managed the catalog from concept to print
- Liaised with external advertising agency
- Oversaw photo shoots and collaborated directly with the photographer and stylist
- Wrote radio and television scripts, newspaper and magazine ads, in-store signage, and direct mail
2004-2005
Education
Brigham Young University
Provo, UT
Bachelor of Arts in Marketing Communications
Minors in English and Business Management
Other Certifications
2021
Certified Personal Trainer
National Academy of Sports Medicine (NASM.org)